Wednesday 31 August 2011

Business Ethics and Social Responsibility

About Ethics, Principles and Moral Values

Simply put, ethics involves learning what is right or wrong, and then doing the right thing -- but "the right thing" is not nearly as straightforward as conveyed in a great deal of business ethics literature. Most ethical dilemmas in the workplace are not simply a matter of "Should Bob steal from Jack?" or "Should Jack lie to his boss?"
(Many ethicists assert there's always a right thing to do based on moral principle, and others believe the right thing to do depends on the situation -- ultimately it's up to the individual.) Many philosophers consider ethics to be the "science of conduct." Twin Cities consultants Doug Wallace and John Pekel (of the Twin Cities-based Fulcrum Group; 651-714-9033; e-mail at jonpekel@atti.com) explain that ethics includes the fundamental ground rules by which we live our lives. Philosophers have been discussing ethics for at least 2500 years, since the time of Socrates and Plato. Many ethicists consider emerging ethical beliefs to be "state of the art" legal matters, i.e., what becomes an ethical guideline today is often translated to a law, regulation or rule tomorrow. Values which guide how we ought to behave are considered moral values, e.g., values such as respect, honesty, fairness, responsibility, etc. Statements around how these values are applied are sometimes called moral or ethical principles.

What is Business Ethics?

The concept has come to mean various things to various people, but generally it's coming to know what it right or wrong in the workplace and doing what's right -- this is in regard to effects of products/services and in relationships with stakeholders. Wallace and Pekel explain that attention to business ethics is critical during times of fundamental change -- times much like those faced now by businesses, both nonprofit or for-profit. In times of fundamental change, values that were previously taken for granted are now strongly questioned. Many of these values are no longer followed. Consequently, there is no clear moral compass to guide leaders through complex dilemmas about what is right or wrong. Attention to ethics in the workplace sensitizes leaders and staff to how they should act. Perhaps most important, attention to ethics in the workplaces helps ensure that when leaders and managers are struggling in times of crises and confusion, they retain a strong moral compass. However, attention to business ethics provides numerous other benefits, as well (these benefits are listed later in this document).
Note that many people react that business ethics, with its continuing attention to "doing the right thing," only asserts the obvious ("be good," "don't lie," etc.), and so these people don't take business ethics seriously. For many of us, these principles of the obvious can go right out the door during times of stress. Consequently, business ethics can be strong preventative medicine. Anyway, there are many other benefits of managing ethics in the workplace.
What is Business Ethics?
Values and Morals, Guidelines for Living
Ethics at a Cross Roads
Retaliation Soars When Managers Don't Do the Right Thing
Ethics is More Than Compliance
Taking the Ethical High Road Is Good for Business
Ethics and Intentions
3 Sources of Moral Obligation
The Best Ways to Discuss Ethics
Students Teach Business Ethics
It’s Profitable to be Ethical
Transparency is a key to performance

Managing Ethics in the Workplace


Managing Ethics Programs in the Workplace

Organizations can manage ethics in their workplaces by establishing an ethics management program. Brian Schrag, Executive Secretary of the Association for Practical and Professional Ethics, clarifies. "Typically, ethics programs convey corporate values, often using codes and policies to guide decisions and behavior, and can include extensive training and evaluating, depending on the organization. They provide guidance in ethical dilemmas." Rarely are two programs alike.
"All organizations have ethics programs, but most do not know that they do," wrote business ethics professor Stephen Brenner in the Journal of Business Ethics (1992, V11, pp. 391-399). "A corporate ethics program is made up of values, policies and activities which impact the propriety of organization behaviors."
Bob Dunn, President and CEO of San Francisco-based Business for Social Responsibility, adds: "Balancing competing values and reconciling them is a basic purpose of an ethics management program. Business people need more practical tools and information to understand their values and how to manage them.
Ethics Management Programs: An Overview
Is It Time for a Unified Approach to Business Ethics?
10 Benefits of Managing Ethics in the Workplace
8 Guidelines for Managing Ethics in the Workplace
6 Key Roles and Responsibilities in Ethics Management
12 Ethical Principles for Business Executives
Responsibilities in the Employer-Employee Relationship
Why Should Business Executives Be Concerned With Ethics?
Organizational Character and Leadership Development
Ten Steps to Designing a Comprehensive Ethics Program

Developing Codes of Ethics

According to Wallace, "A credo generally describes the highest values to which the company aspires to operate. It contains the `thou shalts.' A code of ethics specifies the ethical rules of operation. It's the `thou shalt nots." In the latter 1980s, The Conference Board, a leading business membership organization, found that 76% of corporations surveyed had codes of ethics.
Some business ethicists disagree that codes have any value. Usually they explain that too much focus is put on the codes themselves, and that codes themselves are not influential in managing ethics in the workplace. Many ethicists note that it's the developing and continuing dialogue around the code's values that is most important.

Developing Codes of Conduct

If your organization is quite large, e.g., includes several large programs or departments, you may want to develop an overall corporate code of ethics and then a separate code to guide each of your programs or departments. Codes should not be developed out of the Human Resource or Legal departments alone, as is too often done. Codes are insufficient if intended only to ensure that policies are legal. All staff must see the ethics program being driven by top management.

Note that codes of ethics and codes of conduct may be the same in some organizations, depending on the organization's culture and operations and on the ultimate level of specificity in the code(s).
Effective Methods of Employee Code of Conduct Training
Rethinking Codes of Conduct
Establishing a Code of Business Ethics
Codes of Conduct in Light of Sarbanes-Oxley
7 Rules for Avoiding Conflicts of Interest in a Family Business

Resolving Ethical Dilemmas and Making Ethical Decisions

Perhaps too often, business ethics is portrayed as a matter of resolving conflicts in which one option appears to be the clear choice. For example, case studies are often presented in which an employee is faced with whether or not to lie, steal, cheat, abuse another, break terms of a contract, etc. However, ethical dilemmas faced by managers are often more real-to-life and highly complex with no clear guidelines, whether in law or often in religion.

As noted earlier in this document, Doug Wallace, Twin Cities-based consultant, explains that one knows when they have a significant ethical conflict when there is presence of a) significant value conflicts among differing interests, b) real alternatives that are equality justifiable, and c) significant consequences on "stakeholders" in the situation. An ethical dilemma exists when one is faced with having to make a choice among these alternatives.



Nnamdi Armstrong
Sloane Business Management Consultants
CEO
info_sloanebizconsultants@yahoo.com
+23407026341797

Friday 12 August 2011

Online Marketing Checklist


In some ways, a company’s website functions as an extension of the outlet also functioning as an additional location. Whatever the purpose and objective, the website only becomes an effective tool depending upon the effort dedicated towards it. The content needs to be constantly updated, any inquiries need to be responded quickly and most importantly, for the website to be successful, it needs to be marketed to the customers and potential customers
To help you make your website a success, the list below outlines some of the best marketing practices. Review the list and check all that apply to your operations. Work toward implementing each idea that’s relevant to your situation.
  • The Company’s URL (website address) appears on the front door and/or front window.
  • The Company’s URL appears on the cash register receipt.
  • The Company’s URL appears on bags.
  • The Company’s URL appears on bookmarks.
  • The Company’s URL appears on your printed and/or electronic newsletter.
  • The Company’s URL appears on gift cards and/or gift card backers.
  • The Company’s URL appears on store letterhead, business cards, and in your email signature.
  • The Company’s voice mail/answering machine promotes the website, telling customers you are open 24-hours a day at  www.yourwebaddress.com
  • Staff meetings to review the website are periodically held.
  • Each member of the staff is familiar with the website content; you have asked for their feedback.
  • Customer email addresses are collected in-store and online, and you expressly ask for your customers’ permission to communicate with them.
  • An email newsletter, including links to your website, is periodically distributed to your customers.
  • The store and the website are cross-promoted, with in-store displays of online promotions.
  • Website sales and buyer reports are routinely reviewed and analyzed.
  • Website traffic reports are routinely reviewed and analyzed.      
 Nnamdi Armstrong
Sloane Business Management Consultants
CEO
info_sloanebizconsultants@yahoo.com
+23407026341797

Tips for marketing your home-based business


A good marketing plan is vital to the success of your business. When you're running your business from home, it's often overlooked or you just don't know how to go about doing it. Marketing your home-based business is not as hard or as scary as it sounds.
Marketing is often the last thing on most entrepreneurs' minds when they are strategising for the success of their business. It is, however, one of the most important components of a good business plan, and could mean the difference between an okay and a great bottom line.
When you're working from home, your may think you just don't have the budget, the resources or the know-how to do a marketing drive. But the following tips will prove that it's not only easier than you think, but it doesn't have to break the bank either.
  • Word of mouth can be your biggest deal-spinner. Make sure that every client walks away happy. There's nothing better than a satisfied client who refers their colleagues, friends or family to you.
  • Keep a database of all your clients, so you can e-mail them seasonal greetings, special offers and anything else that will keep you top-of-mind, without becoming a nuisance.
  • Network online: Online networking groups aren't just a social thing. Look at groups like facebook, Twitter or LinkedIn and establish a profile where appropriate. Search for websites relevant to you area of business or customer base. Many of these have free business directories where you can list your business
  • Be visible in the community: Are there charities or organisations in your community you can provide services for free? You'd be amazed how many contacts you can make this way and you'll have the added warm and fuzzy feelings of doing some good
  • Special offers: Depending on your type of business, think about having season specials, group discounts or something extra for new customers. Something like this might just put you one step ahead of your competitors.
  • Advertise: It may sound like you're headed into expensive territory, go small, like classified ads in your local newspaper, community notice-board, pamphlets in post-boxes and so on.
A little planning and creativity can make for a successful marketing drive that brings customers to your door. And remember, this shouldn't just be a once-off event when you open the business or when times are tough. Marketing should be part of your quarterly/annual business planning. 

 Nnamdi Armstrong
Sloane Business Management Consultants
CEO
info_sloanebizconsultants@yahoo.com