Online Marketing Checklist

In some ways, a company’s website functions as an extension of the outlet also functioning as an additional location. Whatever the purpose and objective, the website only becomes an effective tool depending upon the effort dedicated towards it. The content needs to be constantly updated, any inquiries need to be responded quickly and most importantly, for the website to be successful, it needs to be marketed to the customers and potential customers

To help you make your website a success, the list below outlines some of the best marketing practices. Review the list and check all that apply to your operations. Work toward implementing each idea that’s relevant to your situation.

• The Company’s URL (website address) appears on the front door and/or front window.
• The Company’s URL appears on the cash register receipt.
• The Company’s URL appears on bags.
• The Company’s URL appears on bookmarks.
• The Company’s URL appears on your printed and/or electronic newsletter.
• The Company’s URL appears on gift cards and/or gift card backers.
• The Company’s URL appears on store letterhead, business cards, and in your email signature.
• The Company’s voice mail/answering machine promotes the website, telling customers you are open 24-hours a day at  www.yourwebaddress.com
• Staff meetings to review the website are periodically held.
• Each member of the staff is familiar with the website content; you have asked for their feedback.
• Customer email addresses are collected in-store and online, and you expressly ask for your customers’ permission to communicate with them.
• An email newsletter, including links to your website, is periodically distributed to your customers.
• The store and the website are cross-promoted, with in-store displays of online promotions.
• Website sales and buyer reports are routinely reviewed and analyzed.
• Website traffic reports are routinely reviewed and analyzed.      

 Nnamdi Armstrong
Sloane Business Management Consultants
CEO
info_sloanebizconsultants@yahoo.com
+23407026341797

Tips for marketing your home-based business

A good marketing plan is vital to the success of your business. When you're running your business from home, it's often overlooked or you just don't know how to go about doing it. Marketing your home-based business is not as hard or as scary as it sounds.
Marketing is often the last thing on most entrepreneurs' minds when they are strategising for the success of their business. It is, however, one of the most important components of a good business plan, and could mean the difference between an okay and a great bottom line.
When you're working from home, your may think you just don't have the budget, the resources or the know-how to do a marketing drive. But the following tips will prove that it's not only easier than you think, but it doesn't have to break the bank either.

• Word of mouth can be your biggest deal-spinner. Make sure that every client walks away happy. There's nothing better than a satisfied client who refers their colleagues, friends or family to you.
• Keep a database of all your clients, so you can e-mail them seasonal greetings, special offers and anything else that will keep you top-of-mind, without becoming a nuisance.
• Network online: Online networking groups aren't just a social thing. Look at groups like facebook, Twitter or LinkedIn and establish a profile where appropriate. Search for websites relevant to you area of business or customer base. Many of these have free business directories where you can list your business
• Be visible in the community: Are there charities or organisations in your community you can provide services for free? You'd be amazed how many contacts you can make this way and you'll have the added warm and fuzzy feelings of doing some good
• Special offers: Depending on your type of business, think about having season specials, group discounts or something extra for new customers. Something like this might just put you one step ahead of your competitors.
• Advertise: It may sound like you're headed into expensive territory, go small, like classified ads in your local newspaper, community notice-board, pamphlets in post-boxes and so on.

A little planning and creativity can make for a successful marketing drive that brings customers to your door. And remember, this shouldn't just be a once-off event when you open the business or when times are tough. Marketing should be part of your quarterly/annual business planning. 

 Nnamdi Armstrong
Sloane Business Management Consultants
CEO
info_sloanebizconsultants@yahoo.com

My Dream For Your Business

You're a small business owner and entrepreneur; hence you'll face the same challenges and "government red tape" that every business faces. You have to navigate the same hurdles but on different terms. Basically, you're handicapped and your chances of survival are slim!.
So how are you to champion your ideas and build a thriving business? By knowing that champions aren't made in gyms. Champions are made of something they have deep inside them, a desire, a dream, a vision. They have to have the skill and the will. But the will must be stronger than the skill.
We get a thrill helping small business owners like you to overcome daily challenges and an even deeper thrill when you assail the dizzy heights to medium size status and beyond.

Whether its business coaching, developing a business idea, crafting a winning business plan, securing finance or just being available to bounce ideas off, you can rely on our professional approach

A major breakthrough in Small Business Ideas and Small Business Financing

According to Sloane Business Management Consultants(SBMC) survey, 90% of all small business failures can be traced to, poor management, lack of planning and under capitalization.

How can your business survive when the failure rate counts against you?

You'll need solutions and support in the following areas because our survey of small business reveals that these are your main concerns:

• Cash-flow - to meet liabilities as they are due
• Funding - for working capital and expansion
• Profitability - to remain viable and secure capital
• Marketing - to increase sales of existing and new products and services
• Legislation - to meet legal duties and responsibilities
• Loneliness - being able to bounce ideas off a business professional and talk to someone who understands your concerns
• Lack of time - you cannot hire professional staff so you are juggling with many tasks
• Lack of personal exit strategy - you've been too busy focusing on short term survival and not planning ahead
• Lack of original vision for your business - you've run out of ideas or you've lost your vision and passion for the business
• Lack of up-to-date information - you're just too busy being busy

Breakthrough! As Director, I have being searching for a way to deliver on all your concerns, so I have joined forces with other Business Professionals' and Entrepreneurs, to provide an international network of seasoned professionals who can solve 99% of business problems, and being business owners, they can relate to your concerns.

Enyinnaya Nnamdi
Sloane Business Management Consultants
C.E.O
info_sloanebizconsultants@yahoo.com
+23407026341797

Business Information to help Small Business Owners and Entrepreneurs

Whether you're starting a business, looking for business ideas or if you're already running a profitable business - you can benefit from having access to valuable and current information. That's why we are taking the time to build this free resource So you can find reference information that will help you. You'll find information on many important topics including:

• "small business ideas"
• business name ideas
• VAT registration number
• calculating VAT
• power point presentations
• discretionary trusts, tax evasion, inheritance tax
• small business grant
• SWOT analysis and SWOT matrix
• Internet marketing...
• Newsletter - covering small business ideas, small business financing strategic marketing, internet marketing, business plan, ISO900, TS16949 and many topics that affects small business owners and entrepreneurs.

Guarantee

You can rely on the fact that our value added business services are guaranteed to add at least 300% to your bottom line profits, and the promise of - 100% no question ask refund if you are not 100% satisfied. So whatever your needs you can be certain that we have the resources and desire to help you build a profitable business. All you have to do is contact us  below and let us know how we may help you attain financial independence.


Enyinnaya Nnamdi
Sloane Business management Consultants
CEO
info_sloanebizconsultants@yahoo.com
+23407026341797 

Things We Do At Sloane Consulting

Do you wanna start a new business or promote the one already in existence? what are the things bordering you in your business? How scared are you to venture into the market? send us your questions and see how we could help you overcome all of these. You can write, call or e-mail us to get help at little or no cost. Its time to start that dream business of yours. Thanks


Enyinnaya Nnamdi
Sloane Business Management Consultants
CEO
info_sloanebizconsultants@yahoo.com
+23407026341797

Creativity and Making Money Online

Often times the ability to see things from different perspectives and to come up with creative and innovative ideas is the real virtue, and if there is one place where creativity can fruit you real money this place is the Internet.
Most of you are probably aware of Alex Tew, the English guy behind the Million Dollar Homepage. He basically wanted to cover the costs of his studies, so he created a website with one million pixels, and started selling advertising space, one pixel for one dollar. After a couple of months he had raised a total of $1,037,100 dollars. Not too shabby, right?
Recently I came across a similar creative (to say the least) idea. Andrew Fischer, a 22-year old web designer, create a site called “King of the Bill”. The site contains a list of links and one banner at the top. At any given time the banner spot is occupied by the highest bid, and as soon as someone else places a higher bid the advertiser that was on the banner is lowered to the first position among the links. Currently you would need to spend $104 to take the banner position, and Andrew has raised close to $5,000 so far.
It might not sound like big money, but do not underestimate the imagination of that guy. Early in 2005, in fact, he managed to raise almost $40,000 by selling advertising space on his forehead. That is right, he placed an auction on eBay and a company called SnoreStop agreed to pay him that amount of money to stamp the company logo on his forehead for one month.

Enyinnaya Nnamdi
Sloane Business Management Consultants
CEO
info_sloanebizconsultants@yahoo.com
+23407026341797

Optimize processes and reduce waste

Do you feel like you're being squeezed by the competition? You have to cut costs when there are no more places to cut? You need to turn your operations around before profits and customer satisfaction begin to suffer?
Focusing on operational efficiency can help your business work smarter: increase efficiency, reduce costs, and streamline processes. Are there concrete changes I can make to simplify and improve how my business works?

How do you identify and eliminate waste?

Operational efficiency (OE) and lean manufacturing both target waste. This means finding out where you spend resources (time, money, people, effort, etc.) on activities that do not add value to your product or service, and then eliminating those problem areas. The results are measurable, immediate and sustainable.
Typically, there are 9 main causes of waste in a business: overproduction, delays, unnecessary transportation, too much inventory, defective products, defective design, complicated processes, outdated equipment, poorly trained employees.

Enyinnaya Nnamdi
Sloane Business Management Consultants
CEO
info_sloanebizconsultants@yahoo.com
+23407026341797